SoYoung
2020 - 2022
SoYoung is a Canadian brand of thoughtfully-made lifestyle goods on a mission to make personal wellness sustainable and self-empowering.
SERVICES PROVIDED: Copy-Writing, Email Design, Social Media Content Creation & Curation, and Editorial Design
Social Media Content Creation & Curation
Offering a well-rounded approach to creative social strategy, this partnership included the creation and curation of on-brand monthly social content ranging from dynamic Instagram stories to engaging copy and creative for static feed posts.
Editorial Design
Cold Tea Social had the pleasure of designing SoYoung’s 2021 and 2022 Wholesale Catalogues for print and web usage.
Email Design
As part of this collaboration, weekly email content was designed and written to engage and convert audiences introducing products and promotions and reinforcing brand voice.
Digital Gift Cards
Providing an alternative approach to gifting, SoYoung introduced digital gift cards in 2020. Cold Tea Social created a series of design options for the 2020-21 e-gift card collection.
Product Descriptions
In addition to all social and email copywriting, Cold Tea Social provided copywriting for SoYoung’s press releases and SEO-optimized product descriptions.
Check out a few highlights from our work: The Essentials Poche, The Petite Essentials Poche, The Sip N’ Joy, The 2022 Solstice Collection, The 2022 Daydreamer Collection