Lees & Alex

2021

A Canadian brand on a mission to elevate the every day through luxurious, selfie-worthy accessories.

SERVICES PROVIDED: Cold Tea Social x Maggsy May Co. - Branding, Cold Tea Social - Social Media Consulting

Read our interview with Lees & Alex founders Carina & Leesa.

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The branding needed to capture the following values:

  • Clean

  • Classic

  • Effortless

  • Modern

  • Feminine

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Colour Palette, Typography & Mission Statement

Pale pink and light blue pair with subtle neutrals to evoke the brand’s effortlessly feminine qualities while accents of yellow and navy give the palette a fresh, modern touch.

Josefin Sans brings elegance as the brand’s title font pairing with Merriweather for a timeless combination that feels equal parts classic and uniquely modern.

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Alternate Logos

Alternate logos offer a simplified variation of the main logo ideal for business cards, product tags and more, featuring a customized, handwritten typeface that captures the brand’s soft, feminine aesthetic.

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Social Media Creative Direction

Bringing to life this updated branding, Cold Tea Social developed a one-month feed plan and a set of best practice guidelines to help reinvent Lees & Alex’s social media presence combining strategy with custom graphics and quality content that engages their ideal audience through dynamic storytelling in the digital space.

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