David Youngson and Associates
2022 - 2023
Established in 1978 by founder David Youngson, DYA represents wholesale suppliers of giftware to the retail trade across Canada.
SERVICES PROVIDED: Social Media Management & Content Creation
Social Media Content Creation & Curation
Offering a well-rounded approach to creative social strategy, this ongoing partnership includes the creation and curation of on-brand monthly social content ranging from dynamic stories to engaging copy and creative for static feed posts on both Facebook and Instagram.
Over the first six months of this collaboration, DYA saw a 16% audience growth rate on Instagram, boasting a 3.3% average monthly engagement rate — over 2% higher than the industry benchmark in 2022.
Email Marketing
Email marketing provides an opportunity to connect with buyers, showcase new product releases, share promotions, and highlight retailer merchandising opportunities.
Cold Tea Social supports DYA with ongoing email campaigns designed to inform their target audience and capture attention with creative copy and captivating visuals.
Video Content Creation
Video content is key to a well-rounded social media strategy in 2023 and continues to prove an integral piece of the puzzle in reaching new digital audiences. As part of this continued partnership, Cold Tea Social is proud to produce dynamic and on-brand video content that showcases the broad range of DYA’s gift and homeware brands to retailers.
Check out some of our work on the right or find more examples on the DYA on Instagram here: @davidyoungsonandassociates
Educational Sessions
In spring 2023, Cold Tea Social had the privilege of leading a webinar for DYA Sales Representatives on social media basics, best practices, tips, and tricks.
The entire 1-hour presentation was designed in-house with functional resources available for participants to take away and put into practice.