Sunday Blonde
2022
Handmade, reversible pet bandanas for the stylish pup.
SERVICES PROVIDED: Cold Tea Social x Maggsy May Co. - Branding & Creative Direction
The branding needed to capture the following values:
Cheerful
Approachable
Playful
Pet-Friendly
Colour Palette & Typography
The client wanted a warm palette of neutrals to serve as the foundation for the brand’s visual identity. Paired with lime green, sky blue and dreamy pastel shades of pink and orange — the result was refreshing minimalism with a cheerful twist.
Adonis adds a classic touch to the brand’s title font with rounded edges that bring a layer of approachability. Paired with easily read Acumin Pro Light the overall look brings sentiments of playfulness and accessibility.
Wordmarks & Lettermarks
Wordmarks and lettermarks offer an additional layer to any brand’s visual identity, allowing for versatility from the main logo ideal for business cards, product tags and more.
Brand Creative Direction
Minimal props, bright colours and natural settings that let the brand’s furry fashionistas shine serve as the basis for Sunday Blonde’s ongoing creative direction.